Category 2 Hurricane Sally hit the Florida Gulf Coast in September 2020, inflicting widespread damage across the affected region that was estimated to cost $7.3 Billion dollars. Mobile, Alabama & Pensacola, Florida took the brunt of the damage, where the hurricane made landfall on the continental US. Perdido Beach Resort was right in the middle of where the hurricane hit in Orange Beach, Alabama. The powerful storm caused over $26 million dollars worth of damage to the resort, with the roof being completely destroyed.

Bruce Benton was hired by Perdido Resort as the General Contractor for scheduled renovations before the hurricane hit, and once the damage was inflicted, he pivoted to working on procuring the right team of subcontractors to make the necessary repairs to the resort.


With over 35 years of experience in construction and engineering, Bruce knew that local roofers would be overwhelmed with emergency service calls from the community. Most locally-based roofing companies in Pensacola, Florida were not prepared to have the whole county calling for service. In all likelihood most of the local roofers were probably busy trying to fix their own damaged roofs, which was understandable. This meant that a larger, regional roofing company would more likely be capable of dedicating the proper time and resources to administer a temporary roof system to the badly damaged Perdido Resort. Malone Roofing had offices in the neighboring cities of Pensacola and Mobile, but could also mobilize labor, materials, and equipment from their other service locations including Hattiesburg, MS & Baton Rouge, LA locations.


Bruce Benton was very satisfied with the expertise, skill, and professionalism of the Malone Roofing team. He knew that Malone’s ability to hire, develop, and retain top roofing industry talent with the right kind of work ethic would serve the Perdido Beach Resort project well. Mr. Benton was especially pleased with Malone’s superintendent, Brad Farinelli, whom he said was a consummate professional in his duties on the job. Mr. Farinelli was charged with all scheduling duties and at many times wore several different hats – he was quick to address and develop solutions to problems that arose, as well as communicate with manufacturers to develop details that would provide for a good warranty.

“E.C. Malone Roofing is all about performance in areas of pricing, quality work, scheduling, and service. I’ll definitely use them again” — Bruce Benton, Consultant for Engineering & Construction